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The Key Features of a Successful Website

Several pre-made themes and templates make creating a website easy for anyone just looking for a simple, off-the-shelf website that looks professional enough to launch their business. A unique website is vital in today’s competitive environment to help you stand out.

Good Websites Have These Features

Good Websites Have These Features

The Following Features Determine the Quality of a Good Website – 

Websites are public applications that typically target any number of users. It’s important to build something likable and usable when you’re building a website. A good website should possess ten characteristics, according to the following article.

Functional

There is a specific purpose for most websites, usually to solve a problem. As an example, employers post jobs on job boards, and job seekers can apply for them. Candidates and employers should be able to communicate once a job application is submitted. It’s not enough to build a job board that allows you to merely post jobs.

Easiness

You should be able to easily navigate a website. Your website should be easy for users to use, without causing them to struggle to locate information. How easy is it for users to jump from one page to another and back again on your site?

Relevant Content

Users should not be directed to websites that contain irrelevant content. For example, a job board should not have information on cars. Your job board website must provide information about how to become a good candidate, such as constructing a professional resume and interviewing skills. On a job board, you should not mention cars or sports.

Modern

The technology and trends on your website need to be current. Building a website that does not support current needs is not a good idea. Modern websites must-have features such as responsiveness and fluid design. A fixed layout that does not support mobile readability should not be used for your website.

Optimized

Website content and design should be optimized for different browsers, devices, data speeds, search engines, and users. If the speed and performance of your website aren’t optimized for mobile data users, users may leave. Some users may not be able to access your website if it doesn’t support common modern browsers. The size of popular smartphones may cause users to avoid your website if it is not optimized for them.

Responsive

A responsive web design is essential in modern times. An adaptive website adapts its layout and options according to the device and browsing environment. On a large computer screen, for example, websites may offer more options than they do on a mobile phone.

Performance and Speed

Is your website loading fast enough for visitors to find what they are looking for? If your content loads slowly, people won’t be able to find what they’re looking for. It’s recommended that your website should load within two seconds.

Reliable

How reliable is your website? Is your website able to send me notifications and messages to inform me of job updates on time when I apply? Is your website accessible from anywhere and at any time? Is the site accessible 24 hours a day, seven days a week?

Scalable

Is your website and its visitors supported by an adequate infrastructure? There should be enough room on a website to accommodate many potential visitors. It is not only the user interface of the website that should be scalable, but the database, APIs, and services as well.

Secure

Visitors to today’s websites are concerned about security. You should follow industry standards and guidelines when creating your website. For example, you should secure all user passwords and not display them in plain text if you have user registration. Furthermore, if your website uses SSL encryption, it should also be secure. The user should not be allowed to reset a password without asking a security question if they have forgotten their password.

A Few Key Features of a Good Website

A Few Key Features of a Good Website

Websites are becoming increasingly sophisticated, but it is essential not to lose sight of the fundamental factors that make them successful. We are going to look at some of the most basic features of a good website that are often overlooked, but that are so crucial features of a good website.

Accurate writing: best website features

Grammar, punctuation, and spelling on a website immediately raise suspicion. Accurate and well-written content is expected from a professional business. The bad use of language decreases trust in a company and creates a negative impression. What confidence will customers have in its ability to execute its services effectively if it cannot write correctly? It is even possible to wonder if the website belongs to a legitimate business: after all, one of the easiest ways to detect a scam email is by looking for spelling and grammar errors.

Most website owners should be able to eliminate spelling, punctuation, and grammar errors in their content with the help of tools like Grammarly and Word’s built-in editing features (which have improved greatly over time). Through these tools, most website owners can present themselves in a professional and trustworthy manner.

Easy navigation quality of a good website

Successful sites allow visitors to find information easily. Maintaining simple navigation can become more difficult as sites become larger and more complex. For a website to succeed, creating good menus is not the key to success, but dividing content into well-defined and well-labeled categories instead. The menu should not be created until this has been done.

It’s crucial to keep menus clear and easy to understand, whether in the header, sidebar, or footer. Additionally, search bars should be installed on more complex websites, especially eCommerce websites, so that users have an alternative way to find exactly what they are looking for.

The number of clicks people need to make to reach the page they are looking for is another vital element of good navigation. A website with fewer clicks is better, as users will abandon it if there are too many.

Great images are characteristics of a good website

A website’s images serve many purposes. Besides making your site look attractive, they can professionally present your business, provide a portfolio of past work, and assist you with showing visitors what you are selling. Using poor-quality images does not make a great impression on users and can lead to site abandonment and business losses.

You can find great stock photos at sites such as Shutterstock, while manufacturers of retail products usually provide professional product photography. Shoot your own or, even better, have them professionally taken if you don’t have the time to do it yourself. Once you have good images, ensure they are accurately sized on your website so they don’t appear blurred or pixelated.

Curating the images is also a good way to make sure that the images match the website’s design and the content they illustrate.

Social Proof of the Website

In the modern world, customers are increasingly reluctant to buy new products or shop with a new company because of the uncertainty involved. Your marketing spin may extol the virtues of your products or services, but visitors might need more convincing. By providing independent evidence from other customers, you can put their minds at ease and make them feel more confident about their purchase. Reviewing and rating your products and business is essential in this way. Most online shoppers now use reviews, and companies without any do not fare well.

Trustworthiness indicates the features of a good website

Your customers need assurance that you are a genuine company and that they can contact you if a problem occurs. Therefore, for every website to be considered legitimate, it must provide details such as the company name, address, telephone number, email address, and if appropriate, the VAT number. In this way, they will know where you are located and how to reach you. Most importantly, you will build trust by being transparent. These details are not shared by some companies, so those that do are more trusted.

If you want to enhance your website’s trustworthiness, make sure you have an SSL certificate, which allows the visitor’s browser to display a padlock icon when he or she lands on your site.

Improve Speed and reliability

Users today expect websites to be online whenever they search for them and to load and respond quickly. If this doesn’t occur, visitors often abandon sites and don’t return. The search engines may also downrank these sites, which leads to fewer visitors.

Your web hosting provider determines the speed and reliability of your site. It is important to select a reliable host that guarantees uptime as well as a hosting plan that is suitable for your website’s traffic (e.g., VPS, dedicated server, cloud).  You can be assured that your site will always load quickly no matter how many visitors you receive with the right host and plan.  

Also Read: Protecting Your Website from Cyber Threats

Conclusion

Although you can add many new and exciting characteristics of a good website to your website, you must first put the essential building blocks in place. Content that is well-written, easy navigation, great images, social proof, and hosting that is fast and reliable are the key elements. Taking these steps will put you well on your way to providing visitors with the great customer experiences they expect today.We offer a range of fast and reliable hosting plans that you can find more information about on our homepage.

Arpit Saini

He is the Director of Cloud Operations at Serverwala and also follows a passion to break complex tech topics into practical and easy-to-understand articles. He loves to write about Web Hosting, Software, Virtualization, Cloud Computing, and much more.

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